recently, it was announced that a new ‘energy drink’ named after (and bearing the likeness of) jimi hendrix is to be marketed. needless to say, this isn’t good news. this is a ‘new age’ (description theirs) marketing firm, not even dedicated to anything healthy for god’s sake.
try their page: www.beverageconcepts.net
and for something truly venal, don’t miss their mission statement: www.beverageconcepts.net/mission.html
nothing but ‘brand loyalty’ this, ‘high margins for retailers’ that, and pretty much every other example of mba-speak that pours from the mouths of these vermin (sorry, i meant beautiful people), that went to school to learn how to smell the cash. if there’s no roi, it’s bye-fucking-bye, assholes.
anyway, a friend requested that i post my response to them on this blog, so here ’tis…
For shame. Couldn’t you pick a sports figure or someone else? It had to be a Hendrix energy drink? Doesn’t make any sense anyway.
A PART of the proceeds go to charity? How much? That was a rhetorical question; no one really expects an accurate answer anyway.
Another sad part of this is the way Hendrix’ father whored him out (until he died), and now more relatives want a ride on that gravy train. No matter — they’ll have to sleep with that. But that doesn’t mean you had to get involved with this wholesale pillaging of one of the greatest figures that modern culture has ever known. That last bit may smack of bald hyperbole, but it’s true. Flea said it best; this really is a heartbreaker.
What’s next? Electrolyte Ladyland? Axis: Bold As Lemonade? I think I speak for many when I say we shudder to think.
Bad decision folks — rest assured a world waits not to buy your products.
11:52, est. dogout.
Very good, mid-afternoon and so far:
fixed refrigerator & dining rm. table
cleaned kids rooms
checked email adds (4)
found a film on vladimir vysotsky on the net (2G!)
and now this. me talking to you. or just me.
damned empty head. house empty too, so time to bounce off the walls with our old pal, wesley willis.
yeah baby, that’s good. definitely ready to run room-to-room deshabille, because i can.